關稅上升、利率高檔、匯率波動 — 誰在悄悄佈局豪宅?

富裕族群的購屋動機通常來自生活方式、資產配置策略或對特定市場的長期看好,而不僅僅是短期成本考量。雖然貿易緊張或金融市場波動等逆風可能影響、抑制房地產的銷售,但很少會完全抹煞這些需求。

關稅政策起伏、股市波動、通膨與貨幣波動,預計將在未來幾個月持續影響全球房地產市場,但這些因素對部分買家而言,仍可能帶來投資機會。

美國全國房地產經紀人協會 ( NAR )首席經濟學家尹勞倫斯 ( Lawrence Yun )表示,過去幾年高端住宅市場表現穩健,部分可歸因於股市表現強勁。

經濟學家認為,儘管市場動態可能暫時放緩活動,但對豪宅市場的長期走勢仍持樂觀態度。我們開始看到高端市場有些許觀望,主要是因為對於股市未來一個月甚至一年走向的不確定,但從長遠來看,仍有大量升級換屋的潛在需求。此外,即便股市出現修正,也有不少家庭財富正轉移到下一代,這將進一步推升對豪宅的需求。」

關稅、投資人與豪宅市場

住宅建築成本已較疫情前上漲逾 40%,若關稅持續,勢必進一步加重成本壓力。在此情況下,買家傾向轉向可立即入住的現成住宅,以避開新建或大規模翻修所帶來的額外費用與等待時間。

美國知名房地產資訊網站 Realtor.com® 高級經濟學家 Joel Berner 表示:「若關稅持續推升建築成本,將進一步壓縮本已有限的建築利潤。這可能促使更多建商轉向高端住宅市場,因為該領域的利潤空間相對較大,進而帶動豪宅供給的增加。」

根據 2025 年 4 月的報告,Berner 指出:「在最富有的 10% 家庭中,房地產佔其整體投資組合的 18.7%,低於兩年前的 19.9%。」不過,最近股市修正後,這個比例可能又有所上升。

股市波動對豪宅市場具有雙重影響。一方面,劇烈的市場起伏可能使部分高資產族群因不確定性而延後重大購置決策;另一方面,房地產若特別是位於核心地段的物件,通常被視為相對穩健、具體且保值的資產選擇。

根據美國全國房地產經紀人協會 ( NAR )2025 年 4 月的數據顯示,售價逾 100 萬美元的住宅交易持續成長,現已佔所有既有住宅銷售的近 13%。這顯示許多富裕買家仍將房地產視為資金的安全避風港,兼具投資潛力與居住價值。

經濟學家表示:「當股市出現劇烈波動時,美國與全球的富裕家庭會尋找更具實體性與安全性的資產。若股市持續動盪,人們更可能將資金投入房地產,作為對抗不確定性的避險工具。」

放緩風險、利率與豪宅市場

美國聯準會 ( Fed )預計將在未來數個月內維持利率不變,直到通膨數據明顯改善。Berner 預期,關稅可能推升物價,與壓低利率的政策方向形成矛盾。

然而,隨著貿易政策的變動,經濟放緩的風險逐漸升高。Berner 表示:「除了 2008 至 2010 年由房市引發的全球金融危機外,經濟降溫對房地產市場不見得是壞事。經濟放緩往往伴隨較低利率,對整體房市,甚至高端住宅市場,都可能帶來正面影響。」

匯率波動與海外房產投資

根據《紐約時報》2025 年 6 月報導,美國 5 月通膨維持穩定,多數經濟學家預期聯準會將在今年剩餘時間內,持續將利率維持在 4.25% 至 4.5% 區間。同時,貿易戰導致美元走弱,截至 6 月 18 日,美元年內已貶值約 9.07%。

根據美聯社 2025 年 5 月報導,中美雙方在 5 月中旬達成協議,暫停新關稅措施 90 天。美方將對中關稅從 145% 降至 30%,中方則將對美商品關稅從 125% 降至 10%。

NAR 首席經濟學家 Yun 表示,當美元走強時,海外投資者購買美國房地產的成本增加,導致交易量放緩;反之,Realtor.com 高級經濟學家 Berner 認為,美元走弱將提升美國房市對海外投資人的吸引力。

若是當地貨幣貶值,使用較強勢貨幣的國際買家會覺得更划算,相當於提高了他們的購買力。但匯率變動不只是價格的反映,通常也代表更廣泛的經濟訊號。

此外,Yun 也提到美國總統川普提出的「金卡」簽證計畫,為投資 500 萬美元的個人提供美國入籍的途徑,這有望進一步刺激美國高端房市的需求。

整體而言,儘管 2025 年市場仍將面臨多重波動,但豪宅市場依然具備穩健的投資與資產配置機會。

文章節錄自 Sotheby’s International Realty 2025 奢華趨勢展望報告
 
     
  STEADY COURSE

While tariff tensions and stock market fluctuations could temporarily slow down sales, real estate offers luxury buyers a tangible, secure asset.

Luxury real estate presents resilient opportunities amid market shifts, experts say.

On-again, off-again tariffs, stock market volatility, stubborn inflation and currency fluctuations are likely to continue to affect global real estate markets in the coming months, but they could still present opportunities for some buyers.

“ Despite elevated interest rates and slower overall sales activity, the high-end real estate segment continues to show resilience, ” says Odeta Kushi, deputy chief economist, First American Financial Corp., a provider of title, settlement and risk solutions for real estate transactions. “ Wealthy homebuyers are often motivated by lifestyle, portfolio strategy or long-term bets on a specific market, not just short-term cost considerations. And, while headwinds such as trade tensions or financial market volatility may shift the pace or location of demand, they rarely erase it.”

The upper end of the housing market has consistently performed well in the past few years, attributed in part to strong stock market performance, says Lawrence Yun, chief economist, National Association of REALTORS® (NAR).

While noting that market dynamics might temporarily slow activity, Yun remains optimistic about luxury real estate’s long-term trajectory. “ We’re starting to see a little hesitancy at the upper end, mostly because of the uncertainty about where the stock market will be in a month or next year, ” Yun says. “ But in the big picture, there’s sizable pent-up demand for trade-up buyers. In addition, even with a stock market correction, there’s plenty of household wealth being transferred to the next generation that will add to the demand for luxury housing. ”

Tariffs, investors and luxury housing

“ Residential construction costs, already more than 40% higher than pre-pandemic levels, could be further strained by sustained tariffs, ” Kushi says. Buyer preferences may shift toward turnkey homes that avoid the added cost and delay of new construction or major renovations, she says.

“ If tariffs continue to increase construction costs, that will likely jeopardize profits on the already slim margins in the building industry, ” says Joel Berner, senior economist, Realtor.com®. “ It’s likely more builders will pivot to higher-end homes where the profit margins are a little better, which would increase the inventory of luxury homes. ”

“ Among the top 10% of wealthiest households, real estate represents 18.7% of their total investment portfolio, down from 19.9% two years ago, ” according to a Realtor.com® April 2025 report, Berner says. That percentage may be higher after the most recent stock market correction, he adds.

Stock market volatility can have a dual effect on the luxury housing market, Kushi says. “ On one hand, sharp swings in equities can prompt some high-net-worth individuals to delay big purchases due to uncertainty, ” she says. “ On the other, real estate — especially in prime markets — might be seen as a safer, more tangible store of value. ”

The US$1-million-plus segment has continued to grow in 2025, now comprising nearly 13% of all recent existing — home sales, according to April 2025 data from NAR, Kushi points out. “ This suggests many affluent buyers still see real estate as a safe place to park money, offering both investment potential and the value of a place to live, ” she adds.

“ When the stock market experiences severe swings, wealthier households in the U.S., and globally, look for a more tangible, secure asset, ” Yun says. “ If the stock market continues to be volatile, people are more likely to invest in real estate as a hedge against uncertainty, ” he says.

Slowdown risk, interest rates and the luxury market

Berner anticipates the U.S. Federal Reserve Board ( the Fed )to hold interest rates steady at least until several months of better inflation numbers are reported. Tariffs are expected to drive prices higher, which works against lowering interest rates, he says.

However, slowdown risks have risen due to evolving trade policies, Berner continues. “ [ It ] isn’t necessarily bad for the housing market, with the exception of the 2008-2010 housing-led downturn. Periods of economic cooldowns usually generate lower interest rates, which has a positive overall impact on the housing market, even the upper end. ”

Currency fluctuations and cross-border purchases

Inflation in May remained steady, according to a June 2025 report in The New York Times, and most economists anticipated that the Fed will continue to hold interest rates at 4.25% – 4.5% for the rest of 2025. Meanwhile, trade wars led to a weakening dollar – down 9.07% for the year as of June 18, 2025, according to The Wall Street Journal.

In mid-May, officials in China and the U.S. agreed to a 90 - day pause on new tariffs, according to a May 2025 report by AP News. As part of the agreement, the U.S. dropped its tariffs on China to 30% from the previous 145%, while China dropped its tariffs on U.S. products from 125% to 10%.

Overseas investor purchases in the U.S. slowed when the dollar was strengthening, which made it more costly to buy in the U.S., Yun says. However, a weaker dollar could make the U.S. more attractive to real estate investors, Berner says.

“ When a local currency weakens, international buyers with stronger currencies may find better value, effectively boosting their purchasing power, ” Kushi says. “ But it’s not just about pricing — currency shifts often reflect broader economic signals. ”

“ The President’s ‘ Gold Card ’ proposed visa program, which offers a path to citizenship for people who invest US$5 million, could potentially boost high-end demand for U.S. real estate, ” Yun says.

Continued volatility on many fronts is anticipated in 2025, but the luxury housing market is likely to be a source of continued opportunity.

Source: Visit the Sotheby’s International Realty 2025 Luxury Outlook report for essential insights.