一百萬美元,能買到多大的世界?




Realtor.com® 於 2025 年 10 月 27 日發布的報告《 一百萬美元,能買到多大的世界? Where $1 Million Buys the Most Space 》,揭示了美國高端住宅市場一項耐人尋味的現象:在價格同樣落在 100 萬至 200 萬美元區間的情況下,不同城市之間的居住空間差距,竟可達數倍之多。

在美國城市尺度的一端,檀香山都會區以無可取代的海景、氣候與地段魅力著稱,然而同樣的預算,通常僅能換得約 1,651 平方英尺 ( 約 46.4 坪 ) 的住宅空間;而在喬治亞州亞特蘭大-桑迪斯普林斯-羅斯威爾都會區,相同價格卻可購得中位數約 4,530 平方英尺 ( 約 127 坪 ) 的寬敞居所,生活尺度瞬間放大,形成鮮明對比。

Realtor.com 資深經濟學家 Anthony Smith 指出,這並非單純的價格高低問題,而是價值定義的不同。「 高端住宅買家愈來愈重視『 價值 』本身 」他表示,「 這不一定意味著花得更少,而是同樣的預算,能否換得更理想的生活空間。 」

在檀香山或舊金山灣區等市場,買家所支付的,往往是地段稀缺性、景觀視野與長期象徵價值,而非純粹的坪數大小。


若將視角拉至國際市場,百萬美元的購屋實力又會如何轉換?

憑藉遍布全球 80 多個國家與地區的頂級不動產網絡,蘇富比國際房地產得以提供更完整的全球觀察。根據其遍及五大洲、五個核心豪宅城市的聯盟夥伴數據顯示,南非開普敦以驚人的空間表現居於首位,100 至 200 萬美元通常可購得約 4,844 平方英尺 ( 約 136 坪 ) 的住宅,甚至超越亞特蘭大的中位數水準。

緊接其後的,分別為巴西聖保羅 3,850 平方英尺 ( 約 108 坪 ) 、紐西蘭奧克蘭 1,732 平方英尺 ( 約 49 坪 ) 、西班牙馬德里 1,346 平方英尺 ( 約 38 坪 ) 以及以高密度著稱、卻極具資產保值性的新加坡 977 平方英尺 ( 約 28 坪 ) 。

奢華,從來不是單一標準

從美國到世界各大城市,這組數據再次印證了一個關鍵事實:奢華,從來不是以坪數單一定義。對某些買家而言,無邊海景與城市核心地段無可取代;對另一些族群來說,寬闊尺度、私密庭院與生活餘裕,才是真正的理想居所。

蘇富比國際房地產透過其無可比擬的全球網絡與在地專業,持續協助高端客戶在世界各地,找到最符合自身生活哲學與價值想像的居所 『 因為真正的豪宅,始終是為個人量身打造 』。


文章節錄自 Sotheby’s International Realty 2025 奢華趨勢展望報告
 
     
  Luxury Lens : Where in the World Does $1M Buy the Most Space?

“ Where $1 Million Buys the Most Space, ” published by Realtor.com® on October 27, 2025, reveals that existing high-end U.S. homes priced at US$1-2M range significantly in size nationwide.

At one end of the scale is Urban Honolulu, where US$1-2M typically buys 1,651 square feet of prime property. Occupying the other end is the metro area of Atlanta-Sandy Springs-Roswell in Georgia, where the same budget secures a median 4,530 square feet — more than twice as much living space.

As Anthony Smith, senior economist for Realtor.com, highlights, both options offer value; the choice depends on an individual buyer’s priorities and preferences.

“ Luxury buyers are increasingly seeking value — and that doesn’t always mean a lower price tag, but rather more home for the money, ” says Smith of areas with bigger homes in this range. “ In markets like Honolulu or the Bay Area, buyers are paying for proximity, views and prestige — not square footage, ” he adds.

So how do existing homes in key international locations measure up? With luxury real estate offices in more than 80 countries and territories worldwide, the Sotheby’s International Realty brand can expand the picture.

Data from Sotheby’s International Realty affiliates in five prime property hotspots across five different continents shows that Cape Town, South Africa, offers the most spacious living, with US$1-2M typically buying 4,844 square feet, exceeding Atlanta’s median footprint. This is followed by São Paulo, Brazil ( 3,850 square feet ), Auckland, New Zealand ( 1,732 square feet ), Madrid, Spain ( 1,346 square feet ), and Singapore ( a diminutive but valuable 977 square feet ).

With its unrivalled global network, Sotheby’s International Realty understands that what defines a luxury home is unique to each buyer, and its affiliated agents are ready to help identify opportunity, wherever in the world their clients want to live.

So how do existing homes in key international locations measure up ? With luxury real estate offices in more than 80 countries and territories worldwide, Sotheby’s International Realty can expand the picture.

Data from Sotheby’s International Realty affiliates in five prime property hotspots across five different continents shows that Cape Town, South Africa, offers the most spacious living, with US$1-2M typically buying 4,844 square feet, exceeding Atlanta’s median footprint. This is followed by São Paulo, Brazil ( 3,850 square feet ), Auckland, New Zealand ( 1,732 square feet ), Madrid, Spain ( 1,346 square feet ), and Singapore ( a diminutive but valuable 977 square feet ).

Source: Visit the Sotheby’s International Realty 2025 Luxury Outlook report for essential insights.