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一百萬美元,能買到多大的世界?
Realtor.com® 於 2025 年 10 月 27 日發布的報告《 一百萬美元,能買到多大的世界? Where $1 Million Buys the Most Space 》,揭示了美國高端住宅市場一項耐人尋味的現象:在價格同樣落在 100 萬至 200 萬美元區間的情況下,不同城市之間的居住空間差距,竟可達數倍之多。
在美國城市尺度的一端,檀香山都會區以無可取代的海景、氣候與地段魅力著稱,然而同樣的預算,通常僅能換得約 1,651 平方英尺 ( 約 46.4 坪 ) 的住宅空間;而在喬治亞州亞特蘭大-桑迪斯普林斯-羅斯威爾都會區,相同價格卻可購得中位數約 4,530 平方英尺 ( 約 127 坪 ) 的寬敞居所,生活尺度瞬間放大,形成鮮明對比。
Realtor.com 資深經濟學家 Anthony Smith 指出,這並非單純的價格高低問題,而是價值定義不同。「 高端住宅買家愈來愈重視『 價值 』本身 」他表示,「 這不一定意味著花得更少,而是同樣的預算,能否換得更理想的生活空間。 」 繼續閱讀 |
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LUXURY LENS : WHERE IN THE WORLD DOES $1M BUY THE MOST SPACE?
At one end of the scale is Urban Honolulu, where US$1-2M typically buys 1,651 square feet of prime property. Occupying the other end is the metro area of Atlanta-Sandy Springs-Roswell in Georgia, where the same budget secures a median 4,530 square feet — more than twice as much living space.
As Anthony Smith, senior economist for Realtor.com, highlights, both options offer value; the choice depends on an individual buyer’s priorities and preferences. full article |
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東南亞頂級度假豪宅核心|普吉島
泰國最具國際能見度的度假島嶼,普吉島已由觀光熱點躍升為東南亞高端度假型不動產的重要據點。安達曼海西岸的卡馬拉 ( Kamala )、邦濤 ( Bang Tao ) 與拉揚 ( Layan ) 等黃金海岸線,匯聚國際品牌開發與度假式管理服務。稀有海景資源結合低密度開發,吸引全球高資產族群進行長期持有與資產配置。
在全球資金尋求風險分散與實體資產配置的趨勢下,普吉島憑藉穩定的國際觀光與長住需求、外籍買家法規相對友善以及供給相對稀缺的市場結構,逐步確立其作為東南亞核心度假型不動產市場的地位。 |
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THE LUXURY RESORT REAL ESTATE HUB OF SOUTHEAST ASIA | PHUKET
As Thailand’s most internationally recognized island destination, Phuket has evolved from a tourism hotspot into a key hub for luxury resort real estate in Southeast Asia. Prime coastal areas along the Andaman Sea — such as Kamala, Bang Tao, and Layan — combine internationally branded developments with resort-style management, while limited sea-view supply and low-density planning continue to attract global high-net-worth buyers seeking long-term asset allocation.
As global capital increasingly pursues risk diversification and tangible assets, Phuket’s stable tourism and long-stay demand, together with its structurally limited supply, relatively foreigner-friendly regulations have reinforced its position as a core luxury resort property market in Southeast Asia. |
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PEYLAA 普吉.萬豪精選住宅
《 Peylaa 普吉・萬豪精選住宅 》 為萬豪國際集團在亞太區推出的首座 「 傲途格精選酒店 」 ( Autograph Collection ) 品牌住宅,座落於普吉島邦濤核心地段,距離海灘僅 1.9 公里,周邊生活機能成熟,兼具寧靜與便利。以 「 活在當下 」 為核心理念,《 Peylaa 普吉・萬豪精選住宅 》 融合在地藝術與現代設計,打造出獨一無二、歷久彌新的熱帶度假居所。住戶可尊享 「 萬豪旅享家 」 ( Marriott Bonvoy ) 金卡菁英會員資格,以及 ONVIA 業主專屬平台的全球禮遇。每戶住宅皆全裝修交付,配備高級家具、寬敞陽台與精緻設施,提供舒適自在的生活空間。社區設有禮賓服務、健身中心、泳池、兒童設施及共享辦公空間,滿足全齡化與國際化生活所需。 《 Peylaa 普吉・萬豪精選住宅 》 不僅是一處居所,更是珍藏島嶼時光的理想選擇,讓您在普吉最美的角落,品味從容、自在的生活藝術。 了解更多 |
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PEYLAA PHUKET, AUTOGRAPH COLLECTION RESIDENCES
Peylaa Phuket is the first Autograph Collection branded residence by Marriott International in Asia Pacific, located in the heart of Bang Tao, just 1.9 km from the beach. Blending tranquility with urban convenience, Peylaa Phuket embraces the philosophy of “ Living in the Moment ”, where timeless design meets local artistry to create a truly distinctive tropical retreat. Owners enjoy Marriott Bonvoy Gold Elite status and exclusive privileges through ONVIA, Marriott’s global recognition platform. Each fully furnished residence features premium interiors, spacious balconies, and refined finishes to ensure effortless comfort. The community offers concierge services, a fitness center, swimming pools, kids’ amenities, and co-working spaces to support diverse, international lifestyles. More than a residence, Peylaa Phuket is a sanctuary where meaningful island living unfolds at your own pace — in one of Phuket’s most beautiful and vibrant destinations. more |
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2025 Q4 房產市場概要
2025 年 11 月景氣對策信號綜合判斷分數為 37 分,較上月增加 2 分,燈號續呈黃紅燈;其中,受惠 AI 應用需求強勁,加上年底旺季效應,帶動批發、零售及餐飲業營業額轉為紅燈,製造業信心指標則轉為黃藍燈。另領先指標持續上升,同時指標經回溯修正轉呈上升,顯示國內經濟穩健成長。 了解更多 |
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2025 Q4 PROPERTY MARKET OVERVIEW
In November 2025, Taiwan’s Business Cycle Monitoring Indicator recorded a composite score of 37 points, up 2 points from the previous month, with the signal remaining in the yellow-red range. Benefiting from strong demand for AI-related applications and the year-end peak season, revenues in the wholesale, retail, and food services sectors turned red. Meanwhile, the manufacturing confidence indicator shifted to yellow-blue. In addition, the leading index continued to rise, and the coincident index, following retrospective revisions, also turned upward — indicating steady and resilient growth in the domestic economy. more |
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李建國 James
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華城獨棟雲海電梯美墅
日夜雲海與層巒山景相伴。私密庭院泳池、SPA 與健身房齊備,典雅頂級裝潢,全棟智慧居家系統。24 小時嚴密警衛管理,康橋名人聚居。 |
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CLASSIC FLEUR RESORT
A private courtyard with pool, SPA, and gym, refined interiors, and a full smart home system. 24-hour security in an exclusive Kang Chiao enclave. |
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吳英才 Bill
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信義區 上林苑 帝王電梯美墅
近信義計劃區,生活便利、交通便捷。上林苑地王,居高臨下景觀佳、朝南採光。24 小時嚴謹管理,獨立門戶,尊崇隱逸生活。 |
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SHANGLIN PARK
Near Xinyi district, an elevated villa with scenic views, south-facing, 24-hour security, private garden and multi-car garage. |
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李昭明 Steven
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企業成功人士奢華比佛利招待會館
企業菁英海景會館,私人大基地搭配無邊際泳池,眺望基隆嶼。千坪庭院、自有車庫,上市櫃企業主、醫師、教授為鄰,尊崇隱逸生活。 |
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BEVERLY ELITE MANSION
Elite seaside retreat for executives. private estate with infinity pool overlooking keelung island, spacious courtyard and garage. |
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千金難買的奢華體驗 : 蛻變中的奢侈品消費型態
獨一無二的體驗式消費 ( 不在乎天長地久,只在乎曾經經歷! )
20 世紀初美國經濟學家托丹.凡勃倫 ( Thorstein Veblen ) 就主張奢侈品的價值來自於物品的「 稀缺性 」 ( Scarcity ) 與「 競爭性 」 ( Rivalrousness ):一樣商品之所以被視為奢華,不僅僅是因為它價格昂貴,更是因為一個客戶的消費減少了其他人得以使用和體驗它的機會。而在網路和社交媒體氾濫的時代,以往被視為 「 稀缺且具競爭性 」 的東西,已經徹底被改變。許多高資產人士漸漸不再渴望名錶、名車、名酒、鑽戒⋯,因為這些商品大多只要花大錢都買的到,但體驗式消費卻無法複製、無從分割、無法取代。在溫布頓 ( Wimbledon ) 球場的前排座位觀賞冠軍賽、在巴黎塞納河旁的 Guy Savoy 餐廳享受一頓美味優雅的晚餐、在麗晶七海郵輪 ( Regent Seven Seas Cruises ) 上看著地中海上緩緩落下的夕陽餘暉⋯,這些供給有限、訂位難得的奢華體驗更能在 Instagram 和其他社群媒體的分享照片上展現出高資產人士的品味和地位。了解更多 |
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EXPERIENCES OVER GOODS:NEW ECONOMY FOR THE LUXURY INDUSTRY
Michelin-starred dining, luxury cruises, private jet travel… what kind of impact do these experiential luxury consumptions have on traditional luxury brands?
Thorstein Veblen argued that luxury stems from scarcity and rivalry — its value lies not just in price, but in exclusivity. Today, many traditional luxury goods are easily attainable, while rare experiential luxuries — front-row Wimbledon seats, dining at Guy Savoy, or watching the Mediterranean sunset aboard a cruise — have become the ultimate markers of taste, exclusivity, and status in the social media age. more |
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