once london’s grande dame of department stores, the whiteley has been reimagined as a landmark of cultural and residential life. this first-floor apartment, spanning almost 1,000 sq ft, reflects the building’s transformation, generous in scale yet intimate in character.
the vast reception room is defined by soaring ceilings, tall windows and oak parquet floors, drawing natural light across a space designed for both entertaining and quiet evenings in. a sleek kitchen blends seamlessly into the living area, while steel-framed doors and pared-back finishes strike a balance of elegance and ease. a guest wc lies off the entrance hall for added convenience.
the bedroom offers a calm retreat, complete with an ensuite finished in natural stone and soft textures, alongside a walk-through dressing room. every detail has been thoughtfully considered to create a home that feels both grounded and uplifting.
life at the whiteley is unmatched in london. from the uk’s first six senses hotel and spa to boutique shops, a private cinema and new restaurants, this groundbreaking development offers it all, alongside secure entry systems and a dedicated concierge.
beyond the doors, bayswater itself is undergoing a renaissance. a neighbourhood of leafy garden squares and cosmopolitan streets, it sits moments from the open expanses of kensington gardens. notting hill’s boutiques and portobello road are a short stroll away, while paddington provides swift connections to heathrow and beyond.
